It is 2016 and we’ve finally come to the beginning of the age of virtual reality. VR is an amazing new layer on top of our hyper-connected world that is going to completely change the way humans interact with each other. Things are moving fast, but this isn’t the first time the internet has changed things.

I personally experienced the rise of the social web (web 2.0) as a 14 year old. I browsed forums, created content, played multiplayer video games, and made friends all on this new thing called the internet. I was too young to realize it, but the things I was doing with my friends on niche websites mimicked what massive platforms would be doing years later. The future had arrived before any of us realized it.Instead of creating funny content for isolated forums for tiny communities, people now post great content on large platforms like Reddit or Twitter. Big internet companies realized that the power of massive audiences. It encourages amazing content to rise to the top. This generated high amounts of value for business and regular users alike. Other sites allow us to connect in similar ways with our closer circles of friends. Wedding announcements, career milestones, and other achievements are easily shared across entire networks in a single click. We’ve come a long way from user groups, IRC channels, and web forums.

What’s amazing about the state of the internet is how much we’ve done with a platform completely optimized for 2d viewing. Text, photos, and videos are what work on a two dimensional plane. Then we had to shrink our interfaces down to the width of the human hand with the rise of smartphone era. Despite these viewing constraints, the internet has brought about everything from revolutions to creating everlasting relationships between billions of people.

Virtual Reality is the next great leap for human connectivity. It’s going to be big in 2016, even bigger in 2017, and then gigantic in 2018. Just like forums, IRC channels, and usergroups, we already see early niches of activity popping up. Video games are becoming fully immersive. Movies are now truly 3d. People have even started experimenting with engineering in VR.

What big platforms will the creative experiments of early 2016 lead to? Many VR enthusiasts see the current flow of VR activity as the precursor to the rise of the next human communication platform. Nobody knows what great VR platforms will exist in 3 or 5 years, but we do that the experiences being created by daring individuals in 2016 will be the modern equivalent of the niche websites of the early 2000s. Daring new ways of exploring human entertainment and communication will be invented in the next 12 months.

Millions of people will be strapping on headsets in the coming years but how do developers know what their users are interacting with? How do you tell which features of your VR experience are most important? With two dimensional interfaces, it was easy. Mouse clicks were the de facto standard and billion dollar companies popped up to optimize what people were doing with their mouse. What if we could track what your users are actually looking at?

That’s where cognitiveVR comes in. We’re building the data gathering platform that developers need to optimize their virtual reality experiences. Our product brings enterprise grade data processing and analysis to the virtual world. Simply plug our crossplatform API into your product and get back to crafting your vision.

With cognitiveVR’s platform, you get a wide array of features including:

  • Vision heatmaps – what are people actually looking at?
  • Look vs. touch – do users interact with what they look at?
  • Motion sickness tracking – are people getting sick from your products?
  • Engagement rates – do people interact with what you’re building?
  • A/B testing – which version of your product do people prefer?

We’re excitedly building our product and would love to hear from early beta testers. If you’re interested in joining the beta, please contact us.

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