The Cognitive3D Free Plan Just Got a Major Upgrade

November 3rd 2025

The Cognitive3D Free Plan Just Got a Major Upgrade!

We’re excited to share that the Cognitive3D Free Plan just received a big boost! 🎉

Our mission has always been to help XR developers understand user behaviour in immersive spaces. Now, we’re making that even easier (and more powerful) for everyone.

What’s New in the Free Plan

We’ve rolled out some exciting upgrades to give developers and teams more freedom to explore, analyze, and grow, all without needing to upgrade right away. The Cognitive3D Free Plan now includes:

50,000 MTUs per month (up from 25,000) - that’s double the number of monthly tracked users! This expansion means you can test larger-scale prototypes, run more user sessions, or collect data across more environments.

Whether you’re building for VR, AR, or mixed reality, you’ll have room to learn from every meaningful interaction, without worrying about data caps cutting your insights short.

Unlimited Objectives - track what matters most to your experience. With this new limit removed, you can set up as many objectives as you need to measure success, engagement, or progression inside your XR app.

Define every key moment, from how users explore your environments to how they complete tasks, and see the full picture of what’s driving engagement.

Together, these updates make the Free Plan far more powerful for both independent creators and enterprise teams experimenting with immersive analytics. You can now go deeper into your data, validate design decisions faster, and build experiences informed by real behaviour, all at no cost.

What You Already Get with Cognitive3D’s Free Plan

Even before this upgrade, the Cognitive3D Free Plan has been one of the most capable entry points in the industry for understanding user behaviour in XR. It’s built to give developers, designers, and researchers the ability to collect, visualize, and act on spatial data from immersive experiences, all without a paid subscription.

Here’s what’s included:

Record app activity and device inputs

Capture every meaningful interaction inside your XR experience, from controller inputs and gaze direction to object interactions and movement paths. This raw data is the foundation for powerful behavioral analysis and helps you see exactly how users engage with your virtual environments.

Analyze session data

Visualize how users navigate through 3D spaces, where they spend their time, and what draws their attention. With Cognitive3D’s built-in analytics, you can identify friction points, uncover engagement trends, and make data-driven design improvements that elevate your experience.

Benchmark your app

Compare your app’s performance and engagement metrics across sessions or projects to identify patterns over time. Whether you’re testing usability, optimizing level design, or measuring retention, benchmarks give you a clear view of how your experience evolves with every iteration.

Run simple queries

Quickly surface insights without complex setup. Filter and search your data to answer specific questions like “How many users completed the onboarding sequence?” or “What are players doing during key interactions?” These built-in tools make it easy to move from raw data to actionable insights in minutes.

With all these features, the Free Plan isn’t just a trial, it’s a powerful analytics foundation. It’s perfect for teams at any stage of development who want to understand how users move, think, and interact in 3D space.

You can build smarter experiences, validate your design choices, and demonstrate value to stakeholders, all before ever upgrading to a paid tier.

Want to Go Deeper?

For teams looking to explore immersive behaviour in full detail, the Growth Plan unlocks an advanced suite of analytics tools designed for deeper insight and richer storytelling:

3D Session Replays – Step directly into your users’ perspective and watch entire sessions unfold in 3D. Replays let you see where users looked, moved, and interacted, helping you identify usability issues, design opportunities, and moments of true engagement.

XR Surveys – Collect qualitative feedback right inside your VR or AR experience. Embed spatial surveys that appear contextually during or after sessions, giving you instant insight into how users feel about what they just experienced.

Individual Tracking – Go beyond aggregate data to understand individual user behavior over time. Track engagement, performance, and progression on a per-user basis to refine onboarding, personalize experiences, or measure training outcomes.

Custom Dashboards – Build tailored analytics views that surface the metrics that matter most to your team. From heatmaps to funnel analysis, your dashboards become a living command center for understanding and optimizing immersive performance.

For a deeper look into your analytics, check out our Growth Plan pricing.

Start Exploring your Users' Behaviour in 3D Today

The upgraded Free Plan is designed to help you start strong, whether you’re a solo developer experimenting with new XR ideas or a team testing analytics workflows before scaling up. With expanded MTUs, unlimited objectives, and access to all the Cognitive3D essentials, you now have the tools to capture meaningful insights from day one.

This is your chance to explore how users interact in 3D, validate your design decisions, and tell richer stories with your data, all without spending a dollar.

So go ahead, set your objectives, launch your build, and start turning spatial behaviour into real-world understanding.

Posted by Liz Johansen