Prove what happened in immersive shopper and product studies
What your study has to be able to show
Findings get challenged on where they came from, not on how convincing the environment looked. These are the four things the session record can put behind yours.
Observed behaviour beside what participants said
Record session activity and in-experience questions in the same study record, then review where reported and observed evidence align or diverge.
Paths, dwell, and attention in context
Review individual routes, pauses, and skipped zones, alongside gaze and object interaction on supported, consent-aware setups.
Like-for-like study comparison
Tag study cells and compare navigation, task outcomes, observed attention, and product engagement on the same task.
Evidence for the readout
Keep source sessions, filters, timelines, dashboards, and exports available when a finding needs review or qualification.
Turn XR sessions into research evidence
Track XR Buyer Journeys
Build a complete record of what happens in your XR studies. Record app activity and capture device inputs so teams can replay, validate, and analyze with confidence.
Learn MoreExplore Buyer Behaviour
Organize and evaluate how individual shoppers behave, decide, and perform by Accessing Shopping Data, Replaying Sessions, or connecting insights to AI systems.
Learn MoreAnalyze Aggregate Consumer Insights
See how your XR studies perform at scale. Monitor trends, compare session behaviour, and prepare aggregate consumer data for dashboards, reporting, and AI analysis.
Learn MoreCapture what actually happened in the study
Record What Happens in XR Stores
Prove what happened inside your XR store. Capture scenes, sessions, products, goals, feedback, and performance data to replay, validate, and improve the experience.
Ask Shoppers Questions in XR
Validate where shoppers hesitated while the feedback is still fresh. Ask questions directly inside XR using multiple choice, scale, or voice responses where enabled. Collect and review feedback without writing code.
Track Product Engagement
Verify whether key products are noticed and used as intended. Track how shoppers touch, grab, move, and look at products during sessions. Store product shape, position, and appearance to visualize engagement in 3D.
Capture How Shoppers Interact in XR
Understand how shoppers move, look and respond through XR hardware. Headset, input, gaze and sensor data give every session reliable device context.
Record Shopper Eye Movement
Validate whether shoppers focus where expected in XR. Capture exact eye movement and fixation using supported eye-tracking headsets. Use visual attention data to review focus and gaze beyond head position alone.
Trusted by brands and consumer research teams globally
Research teams use Cognitive3D to review immersive behaviour, compare study conditions, and carry source evidence into reporting.
Adding Cognitive3D to your study environments
- Engines and devices
- Pre-built SDKs for Unity, Unreal, C++, AndroidXR, visionOS, and WebXR
- Consumer and enterprise XR headsets and devices
- Gaze and fixation on supported, consent-aware eye-tracking setups
- 40+ engine, tool, and platform integrations
- Setup
- Add the SDK to study environments you have already built
- Define tasks and questions with goals and events
- Docs, guides, samples, and friendly support make setup fast and reliable
- No environment rebuild, and no risk to app performance
- Data and reporting
- Session data exportable at any time
- CSV, JSON, PDF, shareable links, and REST API
- Regional and deployment options on request
Replay the session behind the finding
Access, Manage, and Connect Shopping Data
Find the session you need without digging. Shopper profiles, session details, tags, filters, exports and MCP Server access sit in one place.
Replay XR Shopping Sessions in 3D
See movement, gaze, timing and product handling together, so every team reviews the same evidence. Move through the session from any angle, at any point in it.
“Our replay engine shows exactly how a user moved, where they looked, and what they did. It's not a simulation. It's a synced 3D recording teams can trust to find clear, actionable insights.”
How the three steps work on a real study
Track, explore, and analyze, applied to a pack test your team could be fielding this month.
Tracked. Two pack variants, the same shelf task, and participants rate both about equally.
Explored. The session record shows different routes and different product handling for each variant.
Analyzed. Comparing the tagged conditions shows which difference recurs and which was a single session.
Reported. The comparison and the source sessions go into the client readout, with the study limits stated.
Compare studies and carry the evidence forward
Monitor Consumer Trends Across Your XR Store
Know whether your XR store experience is improving, holding steady, or needs attention. Track usage, comfort, feedback, performance, and custom dashboard trends for clearer reporting.
Analyze Buyer Behaviour Across Shopping Sessions
Use session evidence and tagged comparisons to support client readouts and internal reviews. Compare navigation, attention, goal outcomes, and product use across study conditions.
See How Shoppers Navigate
Know if shoppers move through XR stores as intended. Compare movement patterns across sessions to see where shoppers start, pause, spend time, skip areas, and exit. Use aggregate navigation evidence to guide layout and merchandising.
Visualize Where Shoppers Focus
See which areas attract attention and which are overlooked in XR. Visualize gaze patterns with 3D heatmaps and fixation data across sessions. Identify shared focus zones and blind spots to guide store design.
Discover How Products Are Used
Prove which products are noticed, used, or ignored at scale. Compare interaction, gaze, and fixation data across shoppers, sessions, and scenes. Explore each product in 3D with heatmaps and overlays.
“Seeing one session gives you context. Comparing thousands reveals patterns. That's how product teams uncover what truly drives performance in immersive experiences.”
See what your immersive study supports
Bring a study and review the behaviour, responses, comparisons, and source sessions behind the finding.