The platform that measures everything in XR
Since 2015, Cognitive3D has helped XR teams record what happens inside immersive experiences, replay it in 3D, and compare it across sessions.
Immersive tech was evolving, but XR analytics didn’t exist yet.
Organizations were building blind inside immersive worlds.
Teams had no visibility into struggle, success, or learning.
XR desperately needed a new measurement model.
We’ve shaped how the industry thinks about spatial analytics.
From individual session replay to aggregate trend analysis, Cognitive3D gives XR teams the evidence they need to validate outcomes, improve experiences, and prove what works.
Track XR Experiences
Capture scenes, sessions, objects, goals, and app performance across every XR deployment.
Learn MoreExplore Individual Behaviour
Replay sessions in full 3D to see where users moved, what they focused on, and how they performed.
Learn MoreAnalyze Aggregate Insights
Compare behaviour across sessions, monitor trends over time, and build dashboards grounded in real data.
Learn More
Building what XR needs next
Cognitive3D brings together XR engineers, data scientists, and curious problem-solvers who want to better understand how people experience immersive technology. We turn spatial behaviour into something teams can see, explore, and learn from.
Our engineers build spatial data tools across the leading XR engines and headsets. Our data science team contributes peer-reviewed research, bringing rigour to the questions behind the product and keeping our work grounded in what the data can actually tell us.
We’re proudly Canadian, with hubs in Vancouver and Toronto and teammates across the country. The Vancouver team gets together every week, and twice a year all of us head to Whistler for a five-day hackathon. Ideas that begin there often make their way into the product, from world-scale rendering and geospatial intelligence to spatial context for AR glasses.
Tony Bevilacqua
Tony founded Cognitive3D in 2015 with a simple belief: immersive experiences should be understood, not guessed at. As XR grew beyond experimentation, he saw an opportunity to give teams a clearer view of how people experienced the worlds they built. That belief became Cognitive3D.
More than a decade later, Tony continues to champion a more measurable future for XR. He has shared that vision at AWE, Serious Play, and on the Voices of VR podcast. His focus remains the same, helping the people building immersive technology learn from every experience, and use those insights to make the next one better.
Built by engineers and data scientists
Most of the company works on the platform itself, and our data science team publishes peer-reviewed research. Cognitive3D is headquartered in Vancouver, Canada.
Matt Manuel
VP of Engineering
Calder Archinuk
Head of Product
Derya Aydede
Lead Software Engineer
Kaleb Haslam
Software Engineer
Xiang Li
Software Engineer
Calvin Mozola
Software Engineer
Parisa Sargolzaei
Software Engineer
Matheus Salvia
Software Engineer
Rodolfo Montero
Relationship Specialist
Diane Gesultura
Executive Assistant to the CEO
Benjamin Wozak
Software Engineer
Andrew Shen
Software Engineer
Colin Sandeman-Allen
Growth Marketing Director
Liz Johansen
Marketing and Social
Sam Sprigg
Partnerships Director
Carol Dong
Software Engineer Intern
Ralph El-Helou
Software Engineer
Carlos Garcia
Sales Researcher
Where Cognitive3D is used
Four audiences, one measurement layer. Each of these teams asks a different question of the same session data.
Training Simulation
Review what learners did inside the simulation, not just whether they finished.
Learn moreConsumer Research
See what participants did in immersive shopper and product studies.
Learn moreGames & Entertainment
Review player behaviour from structured playtests before the next build.
Learn moreAcademic Research
Keep every study session inspectable, from data logging to analysis.
Learn more
“Seeing one session gives you context. Comparing thousands reveals patterns. That's how product teams uncover what truly drives performance in immersive experiences.”
A decade of measuring what happens in XR
- 1,400
- Companies and research teams
- 350M
- Minutes of XR activity captured
- 1T
- Device inputs recorded
- 27M
- XR sessions available to replay
$7.5M raised from investors committed to the growth of XR
We're proud to have the support of BDC Capital leading our latest round, with the participation from Konvoy Ventures, Hartmann Capital, Anorak Ventures and more. Cognitive3D has participated in the Super Ventures, HTC Vive X, and Verizon Media accelerator programs.
See Cognitive3D in action
Discover how teams track, replay, and analyze XR experiences to prove what works and improve with confidence.