Thanks to the hard work and vision from everyone involved, our Retail Merchandising case study brought home a Lumiere Award this week in Los Angeles. We're excited to see the recognition of immersive technologies on a world stage.
Raffaella Camera from Accenture and Patrick Costello from Qualcomm received the Lumiere Award for Best Use of VR for Merchandising/Retail.
Highlights from the study:
- Revolutionizing the way consumer research is done by using VR.
- The use of Eye Tracking in VR revealed insights missed by traditional research methods.
- Increased Kellogg’s total brand sales by 18 percent during testing.