Thanks to the hard work and vision from everyone involved, our Retail Merchandising case study brought home a Lumiere Award this week in Los Angeles. We're excited to see the recognition of immersive technologies on a world stage.

lumiere award

Raffaella Camera from Accenture and Patrick Costello from Qualcomm received the Lumiere Award for Best Use of VR for Merchandising/Retail.

The use case was a unique partnership between Cognitive3D, Accenture, Qualcomm and InContext Solutions to enable VR driven insights for Kelloggs.

Highlights from the study:

  • Revolutionizing the way consumer research is done by using VR.
  • The use of Eye Tracking in VR revealed insights missed by traditional research methods.
  • Increased Kellogg’s total brand sales by 18 percent during testing.
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