Building cars with VR/AR?

Inform product development with insights from customer interactions and behavior.

Analytics

Track metrics and trends around participant behavior. Answer questions related interactions with virtual vehicle prototypes.

SceneExplorer

See through your testers eyes. Replay participant sessions 1:1 with SceneExplorer, or explore aggregated gaze and path data.

ExitPoll

VR/AR ready participant polling and feedback tools mean your team gets instant information as your testers explore.

What can we measure?

Gaze

Track accurate head movement and retinal position.

Path

How did the participant move through the experience?

Events

Where did events happen? How long was session time?

Sensors

How can physical and emotional state be leveraged in your design process?

Where does it apply for car manufacturers?

Measure action and engagement in immersive vehicle experiences

Identify trims and packages that resonate across demographics
Explore participant insights and sentiment towards vehicle prototypes
Collect feedback on console and instrument cluster configurations and usability
Measure physiological feedback from sensors, in conjunction with visual gaze

Develop insights around showroom configurations

Which configurations work for each market?
Track vitals to identify excitement for physical response

Identify issues or compliance with training scenarios

Test for completion of objectives
Measure participant visual engagement against set objectives and outcomes.

Test manufacturing and assembly line configurations

Build effective lines by testing workers' efficiency prior to construction

Determine health and safety issues in manufacturing process

Review manufacturing process engagement
Test for employee movement profiles
Identify scenarios which measure phyiscal fatigue

Build better cars.

cognitive3D's analytics technology gives you a 1:1 look into your customer behaviour. Put down the clipboards and start analyzing the digital world.