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Building cars with VR/AR?

Inform product development with insights from customer interactions and behavior.

Analytics

Track metrics and trends around user behavior. Answer questions related interactions with virtual vehicle prototypes.

SceneExplorer

See through your testers eyes. Replay user sessions 1:1 with SceneExplorer, or explore aggregated gaze and path data.

ExitPoll

VR/AR ready user polling and feedback tools mean your team gets instant information as your testers explore.

What can we measure?

Gaze

Track accurate head movement and retinal position.

Path

How did the user move through the experience?

Events

Where did events happen? How long was session time?

Sensors

How can physical and emotional state be leveraged in your design process?

Where does it apply for car manufacturers?

Measure action and engagement in immersive vehical experiences

  • Identify trims and packages that resonate across demographics
  • Explore user insights and sentiment towards vehicle prototypes
  • Collect feedback on console and instrument cluster configurations and usability
  • Measure physiological feedback from sensors, in conjunction with visual gaze

Develop insights around showroom configurations

  • Which configurations work for each market?
  • Track vitals to identify excitement for physical response

Identify issues or compliance with training scenarios

  • Test for completion of objectives
  • Measure user visual engagement against set objectives and outcomes.

Test manufacturing and assembly line configurations

  • Build effective lines by testing workers' efficiency prior to construction

Determine health and safety issues in manufacturing process

  • Review manufacturing process engagement
  • Test for employee movement profiles
  • Identify scenarios which measure phyiscal fatigue

Build better cars.

cognitive3D's analytics technology gives you a 1:1 look into your customer behaviour. Put down the clipboards and start analyzing the digital world.

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